Downtown Santa Monica Inc. Meetings
Board of Directors
The Board of Directors meets on the fourth Thursday of every month at 5 p.m. unless otherwise noted. Agendas located here. For staff reports or other documents, please email firstname.lastname@example.org.
Public Space & Placemaking
The Public Space & Placemaking Committee oversees activities impacting public rights of way and public properties, including hospitality and maintenance programs, public space management and operations, placemaking efforts, and mobility and public safety initiatives. Meetings typically held at 9:15am on the second Tuesday of the month.
Business & Community Development Committee
The Business & Community Development Committee oversees activities impacting private properties, including development review, business recruitment and retention, and other economic development initiatives. Meetings typically held at 9:15am on the third Tuesday of the month.
The Executive Committee is the personnel committee for the Downtown Santa Monica organization. Executive Committee meetings are scheduled as needed.
Audit & Finance Committee
Overseeing the budgeting and auditing processes and day-to-day finances is the responsibility of the Audit & Finance Committee. Committee meetings are held the third Tuesday of the second month of each quarter.
Lincoln Steering Committee
The Lincoln Steering Committee will advise the Board of Directors on budget allocations, ambassador services and other programs, and expenditures from the capital improvement fund for Zone L of the Downtown Santa Monica Property-based Assessment District. It is comprised of property owners from Zone L or their representatives.
The Promenade Vitality Plan
Sunset, Wilshire, Melrose, Abbot Kinney, Hollywood, Third Street Promenade. Streets are as important to the unique culture and fabric of Los Angeles as they are for transportation and mobility. Winding through hills and under freeways, in and out of neighborhoods and municipalities, they define the flavor and personality of each place. We choose where we live, work, and socialize based on these streets. And we’ve learned that they are truly missed when we cannot walk them and experience their magic.
Today, Third Street Promenade is one of the world’s most iconic streets and has been a model for the many pedestrian-only streets and shopping centers built over the last 30 years. The epitome of the quintessential California lifestyle, it has defined Santa Monica and LA’s beach life for decades. Third Street’s history in Santa Monica dates back to the 19th century and has been the center of commerce, culture, and community since the beginning. Like many places, Third Street has had its highs and lows, but has always managed to reinvent itself for each new generation.
We stand at the precipice of reinvention today. It is our turn to think big and to guide the street into its next phase to ensure its vitality for the community and beyond.
The Third Street Promenade Stabilization and Economic Vitality Plan (The Promenade Vitality Plan) endeavors to build upon Third Street Promenade’s legacy as a strong city center with a diverse mix of uses and experiences that meet the needs and desires of residents, employees and visitors. To be clear, this project is not a remodel of our beloved public gathering space, but rather a rewrite of the rules for what can and can’t be done with the private properties beyond the sidewalk.
Our consultants will work with the Project Advisory Committee, stakeholders, focus groups, the City of Santa Monica and Downtown Santa Monica, Inc. (DTSM) staff to devise a plan to edit land use and zoning regulations for the Promenade to allow more flexibility around the use of private space. Our goal is to reconsider the regulations that limit private properties to the retail, dining and office model you see today, and allow them to flourish in an effort to create a modern and equitable downtown inclusive of experiential retail, live entertainment, nightlife, cultural offerings, small scale manufacturing, housing, office, and more. Recommended zoning changes will be complemented by a strategic, targeted tenant strategy for each of the three blocks and tools to help landlords understand how to adapt their spaces to modern market demands.
Together we can create a vibrant street that creates joy and prosperity and connects with the hearts and minds of all those that walk its path.