ABOUT HARD ROCK
Hard Rock and the Seminole Tribe of Florida: the perfect marriage of two kindred spirits. Hard Rock’s philosophy has always been based on strong values, including the importance of being authentic and independent and a shared service for preserving our wildlife and protecting our planet.
EXPERIENCE ALL OF HARD ROCK
Music is life. And we’re in it for the song, art, tastes and the authentically Hard Rock touch. Live inside the moment at a Hard Rock Hotel, Resort or All-Inclusive experience, where classic memorabilia sets the stage for a one-of-a-kind experience. Feel your heart pound to the beat of our live music at Hard Rock Live entertainment venues. Catch your breath as you bet it all on one more toss of the dice at Hard Rock Casino. And don’t forget to “mmmmm”, “ooooh” and “aahhh” to the flavors of Hard Rock Cafe.
HISTORY IN THE MAKING
Peter Morton and Isaac Tigrett established the first Hard Rock Cafe in London in 1971. Today, Hard Rock International is one of the most globally recognized companies in the world and has venues in over 74 countries; Cafes, Casinos and Hotels. Hard Rock is also known for its collectible fashion and music-related merchandise, memorable dining experiences, Hard Rock Live performance venues and more.
WHAT OUR GOAL IS
Hard Rock Memorabilia is the beating heart of our brand. Before museums have opened showcasing amazing pieces of music history, Hard Rock was there displaying precious artifacts for our guests. We pride ourselves for not just the high level of design and display, but also providing a platform to tell stories about the artists and in the best circumstances, along with the artists so that the story told is unique, authentic, and in the voice the artist would like it communicated.