The Heineken Experience is a unique and exciting museum located in Amsterdam, the Netherlands. The museum is dedicated to showcasing the history and heritage of the Heineken beer brand, and it offers visitors a unique and interactive experience that combines history, culture, and entertainment.
The Heineken Experience was established in 1991 and it is housed in the former Heineken brewery, a beautiful and historic building that has been a part of Amsterdam’s cultural heritage for over 140 years. The museum features a range of interactive exhibits and displays that offer visitors a look into the history and heritage of the Heineken brand, as well as a behind-the-scenes look at the beer-making process.
One of the highlights of the Heineken Experience is its interactive and immersive exhibits. The museum features a range of interactive exhibits and displays, including virtual reality experiences, interactive games, and hands-on brewing demonstrations, offering visitors a unique and engaging experience that is both educational and entertaining.
In addition to its interactive exhibits, the Heineken Experience is also known for its beautiful and historic setting. The museum is housed in the former Heineken brewery, a beautiful and historic building that has been a part of Amsterdam’s cultural heritage for over 140 years, and it offers visitors a glimpse into the city’s rich cultural and industrial heritage.
The Heineken Experience is more than just a museum; it is a unique and exciting cultural and entertainment destination that offers visitors a one-of-a-kind experience. With its interactive exhibits, beautiful and historic setting, and range of cultural and entertainment offerings, it is a must-visit destination for anyone who is interested in the history and heritage of the Heineken brand, or simply looking for a unique and exciting cultural and entertainment experience in Amsterdam.
In conclusion, the Heineken Experience is a unique and exciting museum located in Amsterdam. With its interactive exhibits, beautiful and historic setting, and range of cultural and entertainment offerings, it is a cultural and entertainment destination that should not be missed. Whether you are a history and culture enthusiast, or simply looking for a unique and exciting experience in Amsterdam, the Heineken Experience is the perfect destination.
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FAQ's
Are pets allowed in the Heineken Experience?
Unfortunately, you have to leave your furry friends at home. Pets are never permitted in the Heineken Experience. Service dogs are welcome in the Heineken Experience.
Are you still brewing beers in the building?
Unfortunately, we have stopped brewing beers in our building. Nowadays, our former brewery has been turned into a brand experience. But do not worry, you will still be able to take a look at the original brew room and enjoy one or two fresh Heineken beer(s).
Can I book a guided tour?
Yes, you can. For more information, please send an email to sales.experience@heineken.com.
Can I take pictures inside the Heineken Experience?
Yes, as long as our Heineken Ambassadors are treated with respect, photography is allowed. Photographs, videos and films may only be used for private, non-commercial purposes. We love to see your photos on Facebook and Instagram! Please use our hashtag #heinekenexperience, so we can find them easily.
Can we access the rooftop terrace of the Heineken Experience?
We know that we probably have one of the best views of Amsterdam, and that it is nice to share some drinks and take pictures with your friends and family on a rooftop terrace. However, and because we are located at the city centre, we also have to respect our neighbours. This is especially important in areas where there are families and locals living. Therefore, we can’t open this area to everyone. If you book our VIP tour, the tour guide will gladly take you upstairs to enjoy the view and a fresh Heineken beer.
Do I need an ID (Identity Document) to visit the Heineken Experience?
You may be asked to show a valid ID (Identity Document).
Does a tour include Heineken beer?
Yes, of course you get to taste our delicious beer. Our Heineken tours include two cold Heineken® beers, and the VIP tour includes some of our finest craft beers, paired with Dutch bites.
Does the Heineken Experience have parking facilities?
Unfortunately, we do not have our own parking facilities. The nearest car park is APCOA Parking Heinekenplein (link how to get there in e.g. maps) 200 meters away from the Heineken Experience.
I have a ticket with a time slot. How long can I stay in the attraction?
You can take all the time you need for your visit. Only your starting time (booked timeslot) is set. On average, the self-guided tour takes about 2 hours.
Is there a cloakroom in the Heineken Experience?
Yes, we offer a cloakroom service. You can leave your possessions (coat, bag, backpack, suitcase, umbrella or buggy) with us, free of charge. This way you can enjoy the tour without a care in the world.
What are the busiest hours?
On Saturdays, we are particularly popular, as this is our busiest day of the week.
What are your opening hours?
We are open year-round, just like the city of Amsterdam! Unlike Amsterdam, we need our beauty sleep. We would love for you to visit us during our opening hours: - Monday: 10:30 to 19:30 (last entry 17:30) - Tuesday: 10:30 to 19:30 (last entry 17:30) - Wednesday: 10:30 to 19:30 (last entry 17:30) - Thursday: 10:30 to 19:30 (last entry 17:30) - Friday: 10:30 to 21:00 (last entry 19:00) - Saturday: 10:30 to 21:00 (last entry 19:00) - Sunday: 10:30 to 19:30 (last entry 17:30)
What is the Legal Drinking Age in The Netherlands?
The legal drinking age in The Netherlands is 18+. Enjoy responsibly!
Which languages does the Heineken Experience offer?
All our tours are in English. You can also get some quick help in your native language in the tour by checking the badges on our crew’s shirts; their pins show the languages they speak.
