Heineken’s historic brewery (which closed in 1988) now houses an interactive museum, taking visitors on a journey from the history of the Heineken family through to the brewing and bottling processes, as well as including a stop at the stables and copper beer tanks. Guests will also get to view Heineken commercials from around the world. The Heineken Experience is located in Heineken’s oldest brewery. The 90-minute tour of the interactive Heineken Experience will tell you about the history, brewing process, and marketing of the Netherlands’ most famous beer brand.
The full Amsterdam Experience
Start your day at the former Heineken® brewery in the heart of Amsterdam, where you’ll learn all about our perfectly brewed beer and the rich history of the Heineken® brand. It only makes sense to take a canal tour next and explore more of Amsterdam’s cultural heritage, where our tour guide will tell you stories about the city. You’ll end the day at the highest point in Amsterdam, at the A’DAM Lookout, where you’ll have a bird’s eye view of the historical canals, buildings, and even the Heineken Experience. You can also start your day at the A’DAM Lookout, if you prefer the tour the other way around. One beer that can be found in the four corners of the globe is Heineken. Amsterdam is the home of this famous beer and the Heineken Experience is all about celebrating it. On the inside of the building is a fun packed experience that is more than just another brewery tour.
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FAQ's
Are pets allowed in the Heineken Experience?
Unfortunately, you have to leave your furry friends at home. Pets are never permitted in the Heineken Experience. Service dogs are welcome in the Heineken Experience.
Are you still brewing beers in the building?
Unfortunately, we have stopped brewing beers in our building. Nowadays, our former brewery has been turned into a brand experience. But do not worry, you will still be able to take a look at the original brew room and enjoy one or two fresh Heineken beer(s).
Can I book a guided tour?
Yes, you can. For more information, please send an email to sales.experience@heineken.com.
Can I take pictures inside the Heineken Experience?
Yes, as long as our Heineken Ambassadors are treated with respect, photography is allowed. Photographs, videos and films may only be used for private, non-commercial purposes. We love to see your photos on Facebook and Instagram! Please use our hashtag #heinekenexperience, so we can find them easily.
Can we access the rooftop terrace of the Heineken Experience?
We know that we probably have one of the best views of Amsterdam, and that it is nice to share some drinks and take pictures with your friends and family on a rooftop terrace. However, and because we are located at the city centre, we also have to respect our neighbours. This is especially important in areas where there are families and locals living. Therefore, we can’t open this area to everyone. If you book our VIP tour, the tour guide will gladly take you upstairs to enjoy the view and a fresh Heineken beer.
Do I need an ID (Identity Document) to visit the Heineken Experience?
You may be asked to show a valid ID (Identity Document).
Does a tour include Heineken beer?
Yes, of course you get to taste our delicious beer. Our Heineken tours include two cold Heineken® beers, and the VIP tour includes some of our finest craft beers, paired with Dutch bites.
Does the Heineken Experience have parking facilities?
Unfortunately, we do not have our own parking facilities. The nearest car park is APCOA Parking Heinekenplein (link how to get there in e.g. maps) 200 meters away from the Heineken Experience.
I have a ticket with a time slot. How long can I stay in the attraction?
You can take all the time you need for your visit. Only your starting time (booked timeslot) is set. On average, the self-guided tour takes about 2 hours.
Is there a cloakroom in the Heineken Experience?
Yes, we offer a cloakroom service. You can leave your possessions (coat, bag, backpack, suitcase, umbrella or buggy) with us, free of charge. This way you can enjoy the tour without a care in the world.
What are the busiest hours?
On Saturdays, we are particularly popular, as this is our busiest day of the week.
What are your opening hours?
We are open year-round, just like the city of Amsterdam! Unlike Amsterdam, we need our beauty sleep. We would love for you to visit us during our opening hours: - Monday: 10:30 to 19:30 (last entry 17:30) - Tuesday: 10:30 to 19:30 (last entry 17:30) - Wednesday: 10:30 to 19:30 (last entry 17:30) - Thursday: 10:30 to 19:30 (last entry 17:30) - Friday: 10:30 to 21:00 (last entry 19:00) - Saturday: 10:30 to 21:00 (last entry 19:00) - Sunday: 10:30 to 19:30 (last entry 17:30)
What is the Legal Drinking Age in The Netherlands?
The legal drinking age in The Netherlands is 18+. Enjoy responsibly!
Which languages does the Heineken Experience offer?
All our tours are in English. You can also get some quick help in your native language in the tour by checking the badges on our crew’s shirts; their pins show the languages they speak.
